It's supposed to be as it claims "light" and it's supposed to be super easy to blend.
I had high expectations for this foundation. If you follow my blog you will know that I have probably more than 30 foundations so I pretty know what I'm taking about when it comes to foundations and I have hard contestants to compare this one to! You can see my foundation obsession post here.
The packaging is average. The tube is easy to squeeze but it can get a bit messy as some product tends to accumulate on the top and because everything is so black you see it. I will not however take this against this product. It can happen with others too.
The foundation itself is quite liquid and runny. I tend to apply it with either my fingers or with a buffing brush. I think a normal foundation brush will make the application a bit stripy.
It has a nice smell. It reminds me of the scent of the Johnson and Johnson baby shampoo. The smell is not strong enough for you to notice it when you have the foundation on your face.
As for the product itself- well, yes I like it but I wouldn't say it's the best foundation.
Yes, it blends very nicely and the finish is very nice but I found it very similar to my Bourjois Healthy Mix. VERY similar! Actually I prefer the Healthy Mix. The Jemma Kidd one is a bit more mat.
The coverage is I would say medium and it can be totally buildable. The longevity is quite good too. I haven't used it all day long yet- just on nights out but it was pretty good.
I would say it's a nice product but I wouldn't rave about it too much.
I know a lot of you love it but this is just my opinion.
I also picked up a foundation brush by Jemma Kidd. I wanted this brush for ages! I love how unique it is with that round and pointed shape. Perfect for getting the foundations on those hard to get corners.
And here's the FOTD using this foundation.
As you can see it is super natural and it looks nice but you can achieve this look with many other foundations too.