FOTD & REVIEW-Light As Air Foundation by Jemma Kidd

Hi ladies,

I'm back from Paris! Just came back today. Loved it- we did a few things and I seriously over-hauled at Sephora! I will tell you a bit more about it on another post later this week.

During the Xmas sales I went to the feelunique website to buy the over hyped Jemma Kidd Light As Air Liquid Foundation.

It's supposed to be as it claims "light" and it's supposed to be super easy to blend.
I had high expectations for this foundation. If you follow my blog you will know that I have probably more than 30 foundations so I pretty know what I'm taking about when it comes to foundations and I have hard contestants to compare this one to! You can see my foundation obsession post here.

The packaging is average. The tube is easy to squeeze but it can get a bit messy as some product tends to accumulate on the top and because everything is so black you see it. I will not however take this against this product. It can happen with others too.

The foundation itself is quite liquid and runny. I tend to apply it with either my fingers or with a buffing brush. I think a normal foundation brush will make the application a bit stripy.

It has a nice smell. It reminds me of the scent of the Johnson and Johnson baby shampoo.  The smell is not strong enough for you to notice it when you have the foundation on your face.

As for the product itself- well, yes I like it but I wouldn't say it's the best foundation.
Yes, it blends very nicely and the finish is very nice but I found it very similar to my Bourjois Healthy Mix. VERY similar! Actually I prefer the Healthy Mix. The Jemma Kidd one is a bit more mat.

The coverage is I would say medium and it can be totally buildable. The longevity is quite good too. I haven't used it all day long yet- just on nights out but it was pretty good.

I would say it's a nice product but I wouldn't rave about it too much.

I know a lot of you love it but this is just my opinion.

I also picked up a foundation brush by Jemma Kidd. I wanted this brush for ages! I love how unique it is with that round and pointed shape. Perfect for getting the foundations on those hard to get corners.

And here's the FOTD using this foundation.
As you can see it is super natural and it looks nice but you can achieve this look with many other foundations too.

I hope this was useful to anyone trying to decide on getting this foundation or not. 

I'm off to get some cuddles from Willow (as I missed her so much) and to get all the make-up I got out of the suitcase :)



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  1. The Sunday Girl

    The Sunday Girl on 01/16/2012 7:08 p.m. #

    Your skin looks lovely as do you :) if it is like Healthy Mix I think I will pass as much as like healthy mix foundation I wouldn't pay more for the same results. Can't wait to see what you picked up in Paris :) x

  2. Claire

    Claire on 01/16/2012 7:47 p.m. #

    I really did not rate this foundation at all and passed it on to my sister! It made my skin look awful! Sat around my nose and looked quite cakey :/ shame really as I had high hopes!! <br /><br />Perfection Lumiere is the way forward!

  3. Makeup and Macaroons

    Makeup and Macaroons on 01/16/2012 8:21 p.m. #

    I love your eye makeup in that look, the gold and the black liner look fab! And yep, me too, can&#39;t wait to see the rest of your Paris haul. xo

  4. Gill at Makeup The Night

    Gill at Makeup The Night on 01/16/2012 9:28 p.m. #

    I agree with your views on this foundation. I will definitely check out healthy mix since I do like having that barely there kind of effect come days.<br />Really look forward to your Sephora haul! That place is dangerous! I can spend some serious cash in there if I&#39;m not reigned in xx

  5. Mercedes- Ms Purple Make-up

    Mercedes- Ms Purple Make-up on 01/17/2012 4:39 p.m. #

    I agree. You can give this one a miss I would say. :) X

  6. Mercedes- Ms Purple Make-up

    Mercedes- Ms Purple Make-up on 01/17/2012 4:40 p.m. #

    Ohh that&#39;s not good! I didn&#39;t experience that at all but I think it&#39;s quite over hyped. I still need to try the Perfection Lumiere :) X

  7. Mercedes- Ms Purple Make-up

    Mercedes- Ms Purple Make-up on 01/17/2012 4:40 p.m. #

    Hi!!! Thanks :) I&#39;ll post it soon. X

  8. Mercedes- Ms Purple Make-up

    Mercedes- Ms Purple Make-up on 01/17/2012 4:41 p.m. #

    That place it VERY VERY VERY dangerous. I seriously do not want to have a look at my bank account this month :) X

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